Harvard Business Review Rebrands After 100 Years

Harvard Business Review (HBR), a management magazine with a 102-year history founded in 1922, has rebranded in collaboration with Wolf Ohlins.

“The new logo is a symbol of clarity and confidence, sending a strong message that HBR is a trusted source of leadership strategy, content, and learning,” John Korpix, HBR’s executive creative director, said in a statement.

This logo provides a consistent visual language that unifies HBR’s various products and platforms. It covers HBR’s flagship magazine and website. HBR.org, books, podcasts, videos, social media, apps, events, and more. The new logo is a modern take on HBR’s traditional signature shield shape.

“HBR has experienced remarkable growth over the past decade, driven by digital transformation and business expansion,” HBR editor-in-chief Adi Ignatius said in a statement. “The new logo symbolizes this progress while also honoring our long-standing heritage.”

More and Sources

• https://hbr.org/