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CJ Olive Young launched a new health functional food brand, 'Tantan', on the 27th. CJ Olive Young has been operating 10 private brands (PB) in the existing cosmetics sector, and has introduced a new brand as consumer interest in health functional foods has increased significantly. Last year, Olive Young's health functional food sales increased by more than 45% compared to 2022, and in particular, sales of products related to reducing body fat soared by more than 70%.
Tantan is a slimming brand that can solve diet and skin problems at the same time. It has launched three products: Jelly Double Cut Diet, Slimming C3G Diet, and Slimming V-Sock Tea. These products, which are made in jelly, powder, and tea forms, contain various functional ingredients that can help reduce body fat and moisturize the skin.
An Olive Young official said, “We planned a product that can solve both diet and skin problems at once by combining beauty and health curation capabilities,” and “We plan to continuously expand our lineup so that we can solve various health problems of consumers.”
Meanwhile, the packaging design of the TanTan product is a hot topic among consumers. The small package is divided into orange and white sections, and the letters are full, giving a complex impression. In particular, the similar tone of the background photo and the letters reduces readability, and the belt-shaped line running through the center is also mentioned as a distracting element.
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