Formed in 2023, Catseye is a K-pop superstar-style girl group. They were formed through the 2023 social media reality show Dream Academy, produced by American record labels Geffen Records and HYBE Entertainment. The show selected 20 contestants from over 120,000 applicants worldwide, and the final six were selected. The result was a multinational group representing the Philippines, Korea, Switzerland, and the United States, consisting of Sofia Laporteza, Lala Rajagopalan, Yoon Chae-jung, Megan Skiendiel, Daniela Avanzini, and Manon Bannerman.
HuskyFox, who developed the brand identity and album, said that the Cat's Eye's ever-changing symbol is a reinterpretation of the cat's eye stone. The symbol, which has a solid exterior structure and a fluid interior structure, expresses the members' potential. It expands into individual 'DREAM CHARM' that represents each member's dreams and personality, and the changing gradient colors enrich the group's identity.
The fluid and luminous materiality of the logotype symbolizes the members’ ability to seamlessly merge as one and achieve their vision. In line with this identity design, KATSEYE’s first album, ‘SIS’, was produced to capture their diversity and dreams.
