This is an article by designer Whisain Gairan, who created over 800 icons while rebranding Webflow. It shows the effort to create individuality while maintaining unity.

The sizes were limited to 16, 24, and 64, and the outer edges were rounded and the interior was angular to clearly express the inner space.

It's impressive how abstract concepts like AI help, data binding, and variables are represented as icons.

We drew 50 concepts for a new icon that wouldn't rely on objects like Apple's Command, but we ultimately decided to keep the plus icon for intuitive and repeatable use.

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• https://webflow.com/blog/behind-the-design-icons