Pentagram, a world-renowned design agency that designed the beautiful font for the movie ‘Wonka,’ shared its detailed design portfolio. Pentagram created a wordmark and exclusive font for ‘Wonka’.
'Wonka' is a prequel to Roald Dahl's fairy tale Charlie and the Chocolate Factory and deals with the past history of the main supporting character, Willy Wonka. Unlike Tim Burton and Johnny Depp's 2005 film, which was a remake of the 1971 'Willy Wonka and the Chocolate Factory', a legendary children's fantasy musical film, it is composed of an original story.
The handwritten signature-like wordmark is based on the film's themes and visual clues. Wonka's sincere and pure heart is captured in the letters. The end of the 'W' gently bounces to connect with the 'K', and the ligatures of 'o' and 'n' have a writing touch. In Hangul, the ending of 'ㅓ' and the ending of 'ㅏ' are expressed similarly.
It captures the atmosphere of a city somewhere in Europe from the late 1800s to the early 1900s. Pentagram's designers studied a variety of fonts, graphics, and chocolate wrappers from general stores, stores, and department stores of the time. Willy Fontka, which was created in this way, expresses the unique purple atmosphere of Charlie's Chocolate Factory well and delivers a different impression from existing films.
Instead of fonts that omit decorative elements to convey functional information, fonts that focus on the expression itself are always enjoyable to look at. Graphics related to movies, which are a visual pleasure in themselves, can provide a variety of visual experiences. This Wonka's graphics really capture the unique atmosphere of the chocolate factory while expressing the individuality of the movie. The Korean release is about two weeks away, but the reviews are good, so I have high expectations.
