Pinterest has revealed its trends for 2024. Pinterest is an image-based SNS service used by 482 million people around the world. Pinterest said that its service will have a great influence on the future as a source of Internet trends, and that 'dopamine dressing', predicted for 2022, has seen an 11-fold increase in mentions in the 8 months since Pinterest made the trend prediction. For the past four years, Pinterest has been predicting trends and 80% is said to have come true.

For this 2024 forecast, we collected Pinterest's big data and brought together a cross-functional team to identify data patterns. Together with our external vendor, Gauag, we launched our 2024 Trends website, refining its inclusivity and local language.

designer's eye

As an image-based service, keywords that will be popular next year are expressed in images. The image appears to have been created by AI. Elements that describe keywords are appropriately included in the image. Although it is not yet a complete production, the awkwardness in implementation has been greatly reduced.

Pinterest analyzed that styles such as recycling, western gothic, vintage jazz, and kitschy kitchens will be popular. It was predicted that retro and maximalism would become the mainstream in modern and minimalism. We believe that styles that were popular in the 60s and 70s, such as groovy weddings, will be revived.

Aquamarine makeup is a color makeup that was popular in the 60s. Beauty with a cyberpunk look is back. This is a makeup method that can be used on any skin tone. Many people are searching for blue eye shadow, blue nails, and aqua makeup looks.

The soft and squishy texture of jellyfish is also popular. Searches are increasing in various areas such as jellyfish-inspired hairstyles, hats, umbrellas, and interior items.

Silver and chrome expressions are also increasing. The expression ‘molten metal’, which is often used in heavy metal, is becoming popular here and there. Nail art metallics increased by 295%. A lot of people are searching for aluminum furniture, silver necklaces, metal corsets, etc.

In addition, it is full of insight into trends coming in 2024, not trends in 2023, so take a look at images in areas of interest.

More and Sources

• https://business.pinterest.com/en-in/pinterest-predicts/