Apple has revealed the App of the Year for 2023. We selected the best apps for platforms provided by the company, including iPhone, iPad, Mac, and Apple TV. It is said that among 40 app and game candidates, services that provided meaningful user experience and created cultural change were selected.
designer's eye
iPhone App of the Year
All Trail
This service is for all hikers and bikers, including hiking, biking, running, and walking. In addition to the purpose of strengthening the body, you can explore routes with various concepts such as dogs, children, strollers, wheelchairs, etc. We offer an experience closer to adventure than quickly reaching your destination. It's impressive that it helps you focus on the scenery rather than constantly looking at the map due to incorrect visibility notifications.

https://apps.apple.com/us/app/alltrails-hike-bike-run/id405075943
iPhone Game of the Year
Collapse: Star Rail
This game was released by Hoyo Bus, which achieved tremendous success with Genshin Impact. The system is similar to Genshin Impact, so some see it as a sequel to Genshin Impact. Hoyoverse is said to have something called a star system, where characters with the same name and similar appearance appear identically in several separate games. It's unique that you can have a familiar experience even when playing a new game in the multiverse.

https://apps.apple.com/us/app/honkai-star-rail/id1599719154
Mac Game of the Year
false of P
Korean console game P's Lie won Mac Game of the Year. P's Lie is an action RPG created by Korea's Neowiz in the 'Souls Like' genre, meaning it is a game similar to the popular game 'Dark Souls'. It gained great popularity due to its deep understanding of the genre, elaborately designed game levels, and beautiful artwork. In Korea, which used to be called a wasteland for package games, the number of cases where new challenges are succeeding is increasing.

https://apps.apple.com/us/app/lies-of-p/id6459738231?mt=12
Generative AI
AI services that were sensationally popular were announced separately. The ChatGPT chatbot, which can be said to be the star of the year, has been a great help in writing and organizing ideas like a human. However, Apple currently appears to be looking at ChatGPT's unstable AI with a critical eye. Do you think that we have not yet been able to create meaningful changes in the user experience?


In addition to ChatGPT, Apple provides services such as Canva, which uses generative AI to create logos that provide a better experience than before, Piscart, which creates images with text, Craft, which helps with writing, and Artifact, a new media app created by the founder of Instagram. I introduced several.



https://apps.apple.com/story/id1718535089/