‘Patreon’ has been rebranded.
Patreon has been around for 10 years with a mission to help creators generate revenue directly. The company announced its ambition to go beyond simple paid membership and become a platform for creators, introducing a new brand visual identity and service features.
It said the changes were designed for a “digital-first world to challenge static, outdated media brand-building conventions in favor of an identity that better reflects today’s ever-evolving creative landscape.”
As part of its refreshed brand, Patreon is launching a new logo and wordmark along with changes to typography, colors, and photography.
Instead of traditional visual identity techniques that require elaborate calculations and a fixed form, our strategy was to use a fluid visual identity suitable for the ever-changing digital environment.
We use an abstract P that changes shape and texture without a set format or expanding logo. The app icon will also continue to be replaced, and it has been revealed that the entire movement frame will be captured and used when used in printed materials.
The density of the platform's wordmark was lightened so that the creator's own brand could be better revealed. It is transformed in a variety of ways, from P expressed as a clear letter using the 'P' that runs throughout, to P reinterpreted in an abstract form.
A newly revamped mobile app was also released. In the future, a feature that allows community chat with fans, like Discord, will be added. There are many cases where various platforms such as Twitter, TikTok, and Discord are used together, and the goal seems to be to help solve everything within Patreon. In keeping with community chat, a member public profile feature has also been added. It includes detailed information such as supporting creators, biographies, and connected social media. It was set to public by default, which confused users.
New commerce features have also been updated. In addition to paid subscription memberships, you can now sell digital products on a one-time basis. You can sell your digital content even to non-subscribers. Free membership is also available, and benefits can be divided by level.
Creators use a variety of platforms. When using a platform specialized in a specific area, there are moments when creators have no choice but to follow the platform. Here, Patreon aims to become a super app that focuses on ‘customers’ and provides better value.
For example, as the costs of Vimeo, a platform widely used by professional video creators, increased, the company launched its own video hosting feature. The community chat and commerce released this time seem to be in a similar context. It seems like power is slowly shifting from platforms to individuals.
