‘Your passport to the metaverse’
An avatar of unknown gender and age, wearing Adidas, walks to dreamy music. After watching a sensational video, they ask about my personality. An unknown object that changes according to my answer changes to match the nature of my answer. After creating your own avatar, you can take a snapshot wearing Adidas shoes that fit your style.
This is Adidas' web design, which is at the forefront of new changes. The concept and graphic design are cool, and I'm impressed by the visual element that emphasizes refusal in the consent window to collect my information from the beginning. I think the decision was made because it was thought that conveying a sincere message to customers would be more impactful than deceiving them with clever devices. Adidas's actions these days are interesting.
