AMP is a service where anyone can become a radio DJ. It's like Clubhouse with music copyrights. Big companies like Amazon are putting more effort into occupying people's time. Sound experiences that are easy to focus on are an attractive area to expand. I think it's a challenge that Amazon can take on, as it has all the materials, including Alexa, AI speakers, and music.
Everyone probably has a playlist they subscribe to. Many people have their own deep tastes, but unless they are friends, it was hard to get recommendations for good songs. With the advent of YouTube and the ability to share playlists publicly without worrying about copyright, things have changed a lot. In particular, Korea seems to have finally left Melon's TOP 100.
No matter how good the recommendation is, it will be difficult to convey human intelligence and the complex brand that people convey with software alone. Will Amazon's strategy to dominate sound work? I wonder about the future of sound experience.
