I did a rebranding from the flower lifestyle brand Kukka. Kukka means flower in Finnish based on naturalistic culture. It conveys colorful beauty with keywords such as color, texture, and volume. It is said that the U is shaped as a flower to mean not only flowers for gifts but also everyday objects for me.
We did not simply change the logo, but redesigned the experience of all contact points with customers. There are many services that offer a similar experience, but it is intensely memorable. When you enter the homepage, unlike typical commerce sites, you are greeted with a strong image of flowers. A single flower, a bouquet, a rose box, a black line, an object line, etc. are delivered in various ways, but I felt that the beauty of the flower itself was conveyed before it was a product. I also heard the feeling of the interior props.
Visit our website and Instagram to experience the full experience.
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