Sansuin – Natural wine bar in Samcheong-dong with Korean food

The font of the identity logo is distorted, slanted, and even the angles do not match each other, but when they are combined into one, the subtle sense of balance is attractive. Refreshing yellow is mainly used to convey the not-too-heavy feeling of natural wine. It is a bouncing identity in a neat hanok-style building. @triangle_studio I was in charge of branding.

  • Identity&Application: Kisung Jang (TRIANGLE-STUDIO)
  • Space: Studio stof
  • Construction: Space core
  • Gardening: greensalad flower
  • Photo: Kim Donggyu

https://www.behance.net/gallery/136906243/SANSOOIN-Identity-Application?tracking_source=best_of_behance

Jongmin Park
From freelancer to head of design at a unicorn startup, I've been creating impact through brand and product design for over 18 years. Currently, as CEO and editor-in-chief of Design Compass, I research design that drives business impact.

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