Apple Doll – a seductive cosmetics brand for GenZ

The phrase “There is no normal” is an intensely memorable brand. It makes a difference from existing brands that emphasize clean and clear skin and sensual colors. It is a project that goes well with textured vintage photos and elegant typography. I think it's more fun these days to have a rich and unique expression than a standardized, neat impression. Point of Reference Studioof Jeffrey Ludlow Saenzwas produced by

Source Point of Reference Studio & Jeffrey Ludlow Saenz

Jongmin Park
From freelancer to head of design at a unicorn startup, I've been creating impact through brand and product design for over 18 years. Currently, as CEO and editor-in-chief of Design Compass, I research design that drives business impact.

Catch Design Trends
Every Morning

Get the newsletter trusted by 13,000 creators.

Latest news