data branding

In the era of great transformation, how data becomes a weapon for brands

This book is an easy-to-understand guide to the ever-changing relationship between branding and data. There are a lot of somewhat theoretical and abstract approaches, so I thought it was a good book to understand for those who have been somewhat concerned about the brand. This is an era where dots and dots communicate with each other in various ways. We agreed that brands no longer communicate in a single way designed by their suppliers. When you hold a hammer, everything in the world looks like a nail. I was also impressed. It means not focusing on people who come into contact with the brand, but focusing on what I can do.

We also agreed that data is a means of assisting customer insights and creativity. Data has no meaning by itself; it has meaning when it belongs to a context. We also strongly agreed that we should hypothesize what better value we can provide to our customers and use it as an auxiliary means to prove this while being vigilant that the means do not become the end.

The branding of this era is to quickly adapt to changes with a focus on customers and show sincerity through actions. This is a well-organized book that is easy to read.

Author: Taewon Kim