psychology of mind

140 Strategies for Persuasion and Motivation According to Psychologists

This is a book that tells about the principles and examples of various psychology to make the other person act. It does not mean that I will manipulate the other person at will, but as a leader, I thought that the aspect of helping my team members grow in a better direction, or helping the target person achieve a higher level of satisfaction with a different meaning even if they do the same task, came to my mind.

Briefly about simple psychological factors and how they work. Then, it introduces things that can actually happen and explains what each step means. There aren't many theories that don't read like novels and can be used right away in UX design. However, it seems to be a book that can learn more if you need motivation or induce appropriate behavior while running a team.

index

Chapter 1: The 7 Factors

• 7 Motivators
• Is it overly manipulative?

Chapter 2: The need to belong

• We work harder when we feel connected
• Use nouns, not verbs
• Use other people's opinions
• Requests are effective only when they are done by the right person.
• let the heart go into debt
• How to induce rejection
• Use imitative psychology
• Create intimacy by mimicking body language
• imitates not only behavior but also emotions
• spread the word
• The science behind bonding
• To gain the trust of others
• Synchronize the speaker's brain with the listener's brain
• When does competition work?
• we follow the leader
• the words of my hands
• Even the face and eyes speak
• Conveying meaning through tone
• the importance of clothes
• How to become a leader in seconds

Chapter 3: Habits

• science of habits
• How Habits Are Formed
• How to deliberately exploit the unconscious
• Create a new habit in 1 week

Chapter 4: The Power of Stories

• I can feel your pain (for real!)
• Our inner stories control our behavior
• How to stimulate your persona
• “Crack” Strategy
• “Persona Connection” Strategy
• Let's start small
• proceed openly
• Writing that increases engagement
• Provide new story clues

Chapter 5: Carrots and Sticks

• How to make something happen automatically
• casino secrets
• Choose from 5 basic reinforcement plans
• Continuous Reinforcement: When You Start Doing Something New
• Fluctuating Ratio: To Keep Something Going
• Fluctuating Intervals: When you want to induce steady behavior
• Fixed rate: when you want frequent action in a short amount of time
• Why Fixed Interval Planning Doesn't Work
• reward from the start
• Choose the right reward
• Timing of rewards
• negative reinforcement
• punishment

Chapter 6: Instinct

• Fear, interest, and memory
• fear of sickness and death
• fear of loss
• If quantity is limited
• When people want a familiar brand
• We want to do everything our way
• Safety and Engagement
• This is a new and improved product!
• keep wanting more
• novelty and dopamine
• food and sex

Chapter 7: The Need for Mastery

• The need for mastery is stronger than the reward
• Make yourself feel like a special person
• challenge is stimulating
• Autonomy heightens the need for mastery
• When Struggling Helps
• Need feedback to stay motivated
• use immersion

Chapter 8: Trick of the Mind

• lazy brain
• Find Correlation
• Use a coherent story
• power of ignition effect
• message of death
• Originating: When numbers do more than just numbers
• Satisfaction from intimacy
• make it hard to read
• To not settle for the status quo
• let's make people uncomfortable
• longing for certainty
• Don't make me think too much or too long
• If you want your words to have a profound feel, you need to rhyme them.
• simple names are best
• how to remember something
• diagram in my head
• Two words that change everything
• Mindset-changing metaphor
• seize the opportunity
• time is money
• We value experiences more than things.
• wandering mind
• let's stop thinking
• Why did I do that: The power of regret
• if you are carrying a heavy object

Chapter 9: Case Study: Motivators and Strategies in Real Life

• how to get people to donate money
• how to work proactively
• How to get yourself hired as an employee
• How to get a job offer accepted
• How to be selected as a partner
• How to Get Kids to Practice Instruments
• How to turn your customers into ardent supporters
• How to get people to vote
• How to keep a healthy lifestyle
• How to Make a Checklist
• How to Get Involved in Recycling
• How to get customers to actively engage
• How to see the other side of things

Chapter 10: Strategy List

• need to belong
• habit
• the power of story
• carrot and stick
• Instinct
• desire for mastery
• tricks of the mind