Verge has unveiled a new brand identity. 'Revolutionizing the media with blog posts' is a bold statement that will revolutionize media with blog posts. Voxmedia, which represents new media, operates food media Eater, real estate media Curbed, style media Racked, sports media SB Nation, and game media Polygon, and IT media The Verge is said to be exerting the strongest influence. He revealed that he had been rebranding for two years to redesign the relationship with readers around the blog.

The disconnected expression of the word mark is unique. As a media that exposes a lot of text, we created three unique fonts: Poly Sans, Manuka, and FK Roman. Poly Sans, the main character, has a strong and unique impression. It is unique that it depicts an ink trap in a digital environment that allows ink to spread naturally between letters. A departure from the red highlights on the previously darker background, giving a bright new color palette. The layout of the website is creative. The previously simple yet fresh structure adds to the pleasure of exploring new information.

More and Sources

• The Verge

It would be interesting to compare it with Cnet's recent rebranding.

• CNET Rebranding