As long as experience exists, UX design will not disappear. New technologies help create better experiences. Over the past 20 years, through the era of the Internet and mobile technology, UX design has achieved tremendous achievements in business. Even in the era of AI, the strategy of providing valuable experiences through online and offline touchpoints and occupying customers’ time and effort is still valid.

This book is a book that organizes the knowledge that you need to know to design experiences in a contextual manner. Rather than simply listing popular methodologies, it structurally organizes the difficult and ambiguous concept of 'experience'. It is divided into 'UX' for understanding people and experiences, and 'UX research' for investigating and understanding actual users and experiences.

The author, Jongmin Park, has been working in design for 18 years, from the first designer of a startup to the head of design at a unicorn-level startup. His goal is to help people experience the world more richly and densely through design, and to create a design language that everyone can understand. He has worked at Linearable, Our Table, My Real Trip, and Gangnam Unnie, and is currently the CEO of the design media 'Design Compass'.