As long as experience exists, UX design will not disappear. New technologies help create better experiences. Over the past 20 years, through the era of the Internet and mobile technology, UX design has achieved tremendous achievements in business. Even in the era of AI, the strategy of providing valuable experiences through online and offline touchpoints and occupying customers’ time and effort is still valid.
This book is a book that organizes the knowledge that you need to know to design experiences in a contextual manner. Rather than simply listing popular methodologies, it structurally organizes the difficult and ambiguous concept of 'experience'. It is divided into 'UX' for understanding people and experiences, and 'UX research' for investigating and understanding actual users and experiences.
The author, Jongmin Park, has been working in design for 18 years, from the first designer of a startup to the head of design at a unicorn-level startup. His goal is to help people experience the world more richly and densely through design, and to create a design language that everyone can understand. He has worked at Linearable, Our Table, My Real Trip, and Gangnam Unnie, and is currently the CEO of the design media 'Design Compass'.
index
- UX
- UX design
- history
- Principles and Structure
- Cognitive Psychology: How Do People Think?
- Behavioral Economics: Why Do People Behave This Way?
- HCI, how do people use machines?
- structure
- Recognition
- cognitive load
- Intrinsic cognitive load
- extrinsic cognitive load
- Cognitive load of the original heritage
- association theory
- judgment
- intuition
- criticism
- Balance of judgment
- association theory
- memory
- The structure of memory
- association theory
- emotion
- Context of emotion
- Experience and emotion
- Products and emotions
- association theory
- UX research
- When to do research
- What you can gain from research
- Research Types
- Attitude data
- Get feedback regularly
- Ask one person directly
- Ask multiple people directly
- Behavioral data
- See it from the side
- Tracking the traces
- Discovering the flow
- Data interpretation
- data
- qualitative data
- quantitative data
- user
- User context
- User segmentation
- Number of users
- use
- Payment value
- Frequency of use
- Usage environment
- content
- What people want
- Maslow's hierarchy of needs
- ERG (Existence, Relatedness, Growth)
- Satisfying users
- Satisfying with service
- problem
- Problem type
- Problem definition
- Degree and frequency
- journey
- UX Flow
- User Story
- User Experience Map
Writer
Jongmin Park
A design leader who has achieved results at every stage of a startup from start to finish.
From being the first designer at a startup to directing the design of a team of 200, I've created design impact at every stage. My goal is to help people experience the world through design in a richer and more engaging way, and to create a design language that everyone can understand.
My first startup was co-founding Lineable, an IoT-based startup that uses Bluetooth location technology to prevent lost children. Later, I designed products and brands for Our Table, a service that provides special recipes for special occasions. Later, I joined the travel startup My Real Trip as a product designer and led the design team there. I also served as Head of Design at Healing Paper, which provides services for Gangnam Unnies. I currently run the design media company "Design Compass.".
- Current) Design Compass CEO
- Former Gangnam Unnie Head of Design
- Former) My Real Trip Design Team Leader
- Former UI/UX designer at Our Table
- Former) Linearble UX Designer
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THE NEW STANDARD UX DESIGN 2026 Edition
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