In the AI era, the ability to select good designs is now becoming important. In order to go beyond the design systems completed by large companies and the mediocre designs created by AI, you need to know the principles of design to select better designs.

This book studies the essential principles and practical effects of design and organizes scattered information into systematic knowledge. It consists of Theory, which lets you know the principles of design and the reasons why it gives a good feeling, and Usage, which lets you know how it is used specifically in digital products.

Author Jongmin Park has been working in design for 18 years, from being the first designer at a startup to head of design at a unicorn startup. His goal is to help people experience the world through design in a richer and more engaging way, and to create a design language that everyone can understand. He has worked at Linearable, Our Table, My Real Trip, and Gangnam Unnie, and is currently the CEO of Design Compass, a design media outlet.

index

  • Theory
    • Element
      • color
      • message
      • icon
      • writing
    • Composition
      • Layer
      • organization
      • layout
    •  Interaction
      • information structure
      • input and output
  • Usage
    • Input
      • Button
      • Text field
      • Select
      • Slider
    • Navigation
      • card
      • Bottom sheet
      • tab
      • pagination
      • filter
    • Information
      • Badge
      • Tags
      • Avatar
      • Show process
      • Dialogue

Writer

Jongmin Park

A design leader who has achieved results at every stage of a startup from start to finish.
From being the first designer at a startup to directing the design of a team of 200, I've created design impact at every stage. My goal is to help people experience the world through design in a richer and more engaging way, and to create a design language that everyone can understand.

My first startup was co-founding Lineable, an IoT-based startup that uses Bluetooth location technology to prevent lost children. Later, I designed products and brands for Our Table, a service that provides special recipes for special occasions. Later, I joined the travel startup My Real Trip as a product designer and led the design team there. I also served as Head of Design at Healing Paper, which provides services for Gangnam Unnies. I currently run the design media company "Design Compass.".

  • Current) Design Compass CEO
  • Former Gangnam Unnie Head of Design
  • Former) My Real Trip Design Team Leader
  • Former UI/UX designer at Our Table
  • Former) Linearble UX Designer

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