Controversy over British government's 700 million won logo replacement cost

The logo for the UK government's official website, Gov.uk, recently underwent a complete overhaul. However, the bigger issue than the design change was the cost. Reportedly, the logo design cost approximately 700 million won (approximately $560,000 USD). The news sparked a fierce backlash from the British public. The original black logo was redesigned blue, and the period-shaped "dot" was transformed into turquoise. The changes are simple in appearance […]
British newspaper Guardian UX redesign

The Guardian, a leading British media outlet, has completely revamped its website and mobile app. This revamp marks a departure from the responsive web-based architecture it has maintained for the past decade, combining a mobile-centric user experience with a visual design inspired by print newspapers. This transformation, which took over a year of design, development, and testing, was hailed by Guardian Media Group Creative Director Alex Broyer as "a turning point in digital design." He specifically […]
Roald Dahl Rebranding, British Author of Charlie and the Chocolate Factory and Matilda

The Roald Dahl Story Company has teamed up with Pentagram to create a new brand design. The project was designed to reflect the humor and whimsy of the author’s original stories, as Netflix’s rights management company RDSC expands its global storytelling franchise. Emily Oberman and her team at Pentagram created a flexible system that works across all ages. They created a custom typeface, Fantastic Mister, with content for toddlers, families, and adults in mind. […]
London, 7 Inspiring Design Spots

As a student, I only learned about the origins of design, William Morrison, and many graphic designs, but I never had the chance to experience the city firsthand. On this business trip, I was able to fully experience London’s aesthetics, from its heritage style, legendary urban graphic design, and restrained industrial design. I will share seven impressive London design spots on this business trip. House of HackneyHouse of Hackney St Michael’s, […]
London, faded colours and soft finishes

The first thing I saw when I arrived in London was the gray sky. The washed-out colors made it look like a filter was put on the camera. On the way from the airport to the city center, I saw wide plains and many red brick houses. It was a flat area with no hills, so it was easy to walk. The only painful part was the subway stairs. There were old stations without lifts, so I had to choose carefully. Primrose Hill, which is called a hill, is […]