Instagram has changed the wordmark used at the top of its app for the first time in 10 years. The previous wordmark had been in use since 2016. Instagram CEO Adam Mosseri unveiled the new design on August 13, explaining that it was time to refine the wordmark as it had remained unchanged for ten years. This change centers on the wordmark displaying the name 'Instagram,' rather than the app icon. The new wordmark reduces the existing connected cursive structure and incorporates letter forms closer to print. The first letter [… ]
Meta has launched Instants on Instagram. Instants is a feature that allows you to send instant photos to close friends or users who follow each other. Photos disappear after being viewed once and cannot be viewed after 24 hours. The key is "photos taken now." Users cannot upload photos from their phone gallery; they must take them directly within Instagram. Editing and retouching are also restricted. Recipients can send emoji reactions or reply via DM. In some descriptions [… ]
Meta has announced that it is testing a premium subscription model on Instagram, Facebook, and WhatsApp. Meta stated that it plans to test different subscription features and bundles for each app over the next few months. Pricing and available regions have not yet been disclosed. The expansion of Manus, the AI agent suite recently acquired by Meta, is cited as a key pillar of the subscription strategy. Meta is pursuing a dual strategy of integrating Manus into its services while continuing to sell standalone subscriptions for enterprises [… ]
Instagram CEO Adam Mosseri publicly addressed the key challenges facing the platform as he looks toward a future where AI-generated content becomes part of everyday life. In a recent thread, he stated that it is becoming increasingly difficult to distinguish between AI-generated images and actual captured content. Mosseri explained that social media platforms will face pressure to identify and label AI-generated content. Initially, major platforms will be able to respond relatively well [… ]
Instagram has unveiled a new feature that allows users to visually check and manually adjust its recommendation algorithm. Instagram announced that it will first apply "Your Algorithm" to the Reels tab on December 10, 2025. Based on the premise that recommendations should change as interests shift, the company explained that it utilizes artificial intelligence to summarize individual topics of interest and enables users to adjust them. The feature appears when watching Reels, in the upper right corner of the screen, along with two [… ] hearts.
Samsung Electronics has unveiled a revamped Samsung Design website and official Instagram account, reshaping its design organization in December 2025. The Samsung Design Instagram account has been rebranded as design.samsung. Through this new platform, Samsung plans to focus on showcasing the product creation process and the perspectives of the designers at the heart of it. The key elements are the mindset and emotions of designers who imagine, develop, and complete products, as well as the social and technological changes they observe.
Instagram has announced a major redesign of its user interface, signaling significant changes to its bottom navigation bar. The overhaul focuses on reimagining the user experience, focusing on Reels and DMs. In a recent Reels video, Instagram head Adam Mosseri announced that the platform has surpassed 3 billion monthly active users. He explained the reasoning behind the layout change, saying, "Most of our growth in recent years has come from Direct Messages, Reels, and recommended content." […]
Instagram has launched a new feature called "Instagram Maps." This feature allows users to share their recent activity with friends and explore location-based content. It's available in the US first and will soon expand globally. The map can be accessed at the top of direct messages (DMs), and users can also leave short messages called "notes" on the map. Location sharing is off by default and requires user consent to enable. Locations are not real-time, but are instead displayed in the app.
Instagram has introduced a pilot 'Friend Map' feature in Korea. This feature is designed to allow users to share their real-time location and have their friends check it on a map. It has a similar structure to Snapchat's 'Snap Map' in the US. Users can use the feature through the newly added map icon at the top of the Instagram app's direct message (DM) screen. The map screen shows the locations of users and their friends in the form of profile images, and the images […]
Instagram has updated its Direct Messages (DM) feature. This update includes a new location sharing feature, nicknames, and over 300 new stickers. The new location sharing feature allows users to share their live locations with friends. Live locations can be shared for up to an hour and are only available in one-on-one or group chats. Shared locations won't be shared outside the designated chat, and you can stop sharing them at any time.
Instagram is testing a new feature that allows you to reset recommended content. This feature will reset recommended content in Explore, Reels, and Feed, allowing you to discover new, personalized content. After the reset, recommended content will be re-tailored based on your interactions, and you can review and, if necessary, unfollow the accounts you follow. Instagram is also strengthening its protections for younger users, ensuring that sensitive or inappropriate content is not recommended.
