Aston Martin has refined its logo to reflect its repositioning. It has done so. In line with new chairman Lawrence Stroll’s new vision, the company has worked with graphic designer Peter Saville to design a logo. Along with the streamlined logo, Aston Martin has also changed the typeface and tone of voice for the entire company. To celebrate the new logo, Aston Martin has released a short film titled ‘Intensity’. It explores the changes that occur in the driver’s body when driving an Aston Martin, such as the pupils dilating […]
A store filled with Nike logos hand-drawn by people has opened in Hongdae. Nike is arguably the ultimate offline experience. It has designed various offline experiences around the world, including Nike Rise and House of Innovation. This time, it's proposing a new offline experience in Hongdae, connecting the offline experience with the online experience. In the content studio, you can adjust color and saturation and composite background footage for 30 minutes to create your own unique video. […]
This is a lettering project by Rafael Serra. I drew graphic motifs from the logos of famous brands and designed them in my own way. It is unique that the impression of the typeface and the morphological characteristics of the logo are designed for formativeness with the colors and layouts of the 60s and 70s.
This is a site where Choonsik follows Ryan around and finds out why he hates Mondays. You can experience Ryan's day in 3D from Choonsik's perspective. It's fun that it purely expresses a day in the life of an office worker without any connection to Kakao services. It doesn't look small in scale, and you can experience smooth interaction on mobile as well. https://www.choonsikdiary.com
This is a service to find a chair that suits your taste created by furniture brand Vitra. When introducing domestic offices, Herman Miller is often introduced, so it is difficult to know what brand of chairs there are. Since Beat is high-end furniture, I thought it would only have expensive decorative furniture, but it was unfamiliar to me that they also sell chairs like this. You have to work hard to change the perception once it has been engraved in you. It is almost impossible to change the fundamental area, but you can create a new area […] ]
It is not easy for an agency that has to convey the client's message in the desired voice to fix their own color. However, brands with nuances such as Naver or Kakao that contain content on the platform will not be welcome either. From that perspective, I think it captures the impression that literally anything can be expressed. We boldly applied typography techniques that add a rich impression. B and M are transformed in various ways, from serif to height and width, and the O in the middle has a similar shape, but it is different from the letters […]
Mouth-watering diet food
Solid but not boring.
Ridi rebranded its symbol. The name change from Ridi Books to Ridi shows the will to contain all the stories in the world. The slightly tilted symbol gives the feeling of turning a bookshelf to the left. When servicing various contents and thinking about the direction to go forward while encompassing all of this, Ridi came up with the keyword 'story'. I think they must have thought a lot about how to contain various forms of contents, but they expressed the keyword story as a bookshelf that turns, which is sophisticated and Ridi's […]
Rather, the old is fresh these days
Have you ever tried red ginseng?
