Eat This Not That Brand Identity & Package Design

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etnt-thumbnail

ETNT (Eat This, Not That) is a diet food brand. It's difficult to pack food when you're on a diet, but I think finger food that you can cook simply and eat in one bite is more convenient. The material is also said to be low-tango, perfect for exercising.

Rather than the healthy and green image often used in diet food, it is fresh to express the strong image of China. Diet food is easy to associate with the keyword 'endure', but rather, it is impressive that it emphasizes 'taste' as a Chinese dish that enhances the taste. Mixing Korean, Chinese characters, and English to convey a sense of statelessness is complex. It was designed by Mobils Group.

Source: https://www.behance.net/gallery/141250613/Eat-This-Not-That-Brand-Identity-Package-Design

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