News, Brand

Lettering Series LIV by Fael: Redesigning the Essence

June 27, 2022

This is a lettering project by Rafael Serra. I drew graphic motifs from the logos of famous brands and designed them in my own way. It is unique that the impression of the typeface and the morphological characteristics of the logo are designed for formativeness with the colors and layouts of the 60s and 70s.

All image copyright reserved rafael serra

Lettering Series LIV

Jongmin Park

From freelancer to head of design at a unicorn startup, I've been creating impact through brand and product design for over 18 years. Currently, as CEO and editor-in-chief of Design Compass, I research design that drives business impact.