The professional baseball Doosan Bears have collaborated with sports design agency RARE Design to completely replace their main uniform for the first time in 15 years and announce a new brand identity (BI). RARE Design is a company with experience working on the NBA 75th anniversary logo and BI for several major league teams. The team announced that it has pursued this change by signing an official sponsorship contract with global sports company Adidas. The core of the new BI is 'Fan First'. The emblem is located inside the infield diamond and […]
Nongshim announced that it will relaunch "Nongshim Ramen" on the 13th to celebrate its 60th anniversary. Nongshim Ramen, first introduced in 1975, gained immense popularity and led to the company's name change from Lotte Industrial Co., Ltd. to Nongshim in 1978. The advertising slogan at the time, "Brother first, younger brother first," left a lasting impression on consumers. The relaunched Nongshim Ramen was developed based on the original 1975 recipe. Nongshim stated that it retained the original flavor while improving it to suit the tastes of modern consumers.
Kakao is completely revamping its Daum portal app for the first time in nine years. This overhaul aims to position Daum as a comprehensive content platform. The update will be implemented sequentially from January 13th to 19th. The newly revamped Daum app will feature four tabs at the bottom: Home, Content, Community, and Shopping. The Home tab provides lifestyle-related information such as weather, stock market, horoscopes, and the latest news. The Content tab will feature news from media outlets, Daum channels, […]
A trademark dispute has arisen as Puma takes issue with Tiger Woods' new fashion line logo. Puma filed a petition with the U.S. Patent and Trademark Office to oppose the Sun Day Red logo's registration as a trademark, arguing that it is likely to cause confusion with its Leaping Cat logo. Puma claims that the Sun Day Red logo is too similar to its own logo, which has been used since 1969, and that the two logos are used on products such as clothing and footwear. […]
Dell is simply Dell. At CES 2025, Dell is ditching all existing brand names like XPS, Inspiron, Latitude, and Precision and introducing a streamlined naming system. This rebranding is designed to simplify the customer buying experience and more clearly communicate the value of its product lines. Under the new system, Dell's products are divided into three main lines—Dell, Dell Pro, and Dell Pro Max—with each line offering sub-brands: Base, Plus, and Premium.
Design Compass shared news about the world's best designs and how they can help create better experiences. From brands with new faces to experiences innovated through technology, to creative and engaging objects. As 2024 draws to a close, we've compiled a list of the most talked-about stories from each month. January's Copilot App Release: Free GPT4 Microsoft recently released the Copilot app for iPhone, iPad, and Android. Copilot is OpenAI's […]
CJ Foodville has unveiled the "Durumi Bunsik" brand, a collaboration with design studio mhtl. Jeil Jemyunso, located in N Seoul Tower, will be selling snacks under the name "Durumi Bunsik." Last year, Jeil Jemyunso opened "Mugyoju Jemyunso" in Mugyo-dong, Jung-gu, Seoul, showcasing a concept store focused on a la carte dishes and traditional liquor. This new Durumi Bunsik appears to be operating in a similar fashion. Durumi Bunsik's signature menu item is the "Janchi Set," featuring kimbap, tteokbokki, sweet and sour chicken, fish cake soup, and a beverage. While enjoying the panoramic view of Seoul, […]
HiteJinro has renewed the packaging for its stout, a dark beer celebrating its 33rd anniversary. Launched in 1991 as Korea's first lager-type stout, Stout has consistently enjoyed popularity, selling over 600 million bottles. The new package design focuses on visually representing Stout's key ingredients. It features a black bird logo symbolizing Black Swan dark malt, and gold elements symbolizing the smoothness of oats on a titanium-black background. The renewed Stout […]
Naver has released a special Christmas logo. This logo was created in collaboration with illustrator Saludani. The artist is famous for his work called 'Sunny Day with Friends' and works with designer Lily at the gift shop 'Queen's Sunday' in Euljiro. Saludani wanted to express the excitement and joy of Christmas, and said that he drew it as if he was having a party because his friend's birthday was close to Christmas. He has been making comics through Instagram recently, and the characters used in this logo are also from the comics drawn by the artist.
KFC has launched a new restaurant brand, "Saucy," with a completely different image. KFC, which ranks third in the fast-food chicken market behind Chick-fil-A and Popeyes, has introduced a new concept to overcome intensifying competition and declining sales. The pink exterior, distinctive logo, and bright, vibrant interior offer a fresh experience. KFC stated that Saucy is designed as a welcoming space targeting young, adventurous customers. The menu is simple but offers a variety of sauces […]
Carrot, Korea's leading local community, is holding a 'Neighbor of the Year' campaign that will provide personalized content based on users' activity data throughout 2024. 'Neighbor of the Year' has been held every year since 2017, and analyzes user activity data to assign each individual a special nickname. The 2024 campaign is structured as a mystery drama featuring Carrot's official characters Carrot, Button, and Henri. The three characters track the records left by users and […]
To celebrate its 117th anniversary, Kellogg's has launched a new brand campaign, "See You in the Morning," a major rebranding that combines tradition with modern sensibilities. The campaign centers around Cornelius, the brand's mascot who first appeared in 1958, and who has been reimagined as a 3D animated character for the first time. Created by world-renowned animation studio Framestore, the new Cornelius is brought to life using technology from the Paddington and Harry Potter films. […]
