Pixiv, a platform where you can submit illustrations, comics, and novels, has changed its logo for the first time in 16 years. Pixiv Inc. revealed a new logo on January 28, 2025, and said that it reflects the theme of “Let’s find play.” The new logo is composed of five letters of the alphabet, just like the existing design, but the font has become thicker and some of the letter designs have been changed. In order to emphasize that Pixiv is a service provided in the digital space, the geometric ‘0’ and ‘1’ were used as the basis of the design. […]
Mazda is reimagining its brand identity with a new logo, its first in 28 years. This design is in line with the trend toward simpler designs suited to the digital environment. The new logo removes the existing 3D effect and adopts a flatter form, which is expected to be more visible on smartphones and laptop screens. The new emblem is likely to be officially unveiled ahead of Mazda's 105th anniversary. According to Japanese media, trademark registration has already been completed, and the existing […]
The Catholic Church has unveiled the animated "Lucé" as its official mascot for the 2025 Jubilee. Luce, meaning "light" in Italian, was created to connect with younger generations and convey a message of hope. The mascot is depicted as a girl with large blue eyes and blue hair, wearing a rosary and pilgrim attire. She has a scallop shell, a symbol of pilgrimage, in her eyes, and she wears a pilgrim's staff and cloak. Her […]
Lock&Lock, a global consumer goods company, unveiled its new corporate identity (CI) on January 22nd. The new CI features a modern, robust English font with the letter "L" in parentheses, symbolizing continuity and solidarity. The main color is blue, symbolizing trust, stability, quality, and innovative technology. The new CI was inspired by the emotional "click" sound of an airtight container closing. The accompanying slogan, "Lockin' your moment," aims to connect customers' everyday lives with […]
Wix has released its 2025 Trends Report. The world of web design is poised for a major transformation in 2025. Rapidly advancing technology and creative approaches combine to create emerging design trends that are poised to dominate the digital landscape. From nature-inspired colors to gamification and bold typography—web design is evolving beyond mere visual appeal to prioritizing user experience and emotion. 1. Distillation of Nature 2. Gamification 3. […]
Pinterest has released its 'Pinterest Predicts' report predicting trends for 2025. This time, it has also released a customized color lineup based on the trends. "The Pinterest palette is based on data from Pinterest users' searches and saves. It can be used to inspire creators' mood boards and product development ideas," said Xanthe Wells, Pinterest's global vice president of creative. The five colors that will represent 2025 are Cherry Red, Butter Yellow, Aura, Indigo, and Dill Green […]
The White House has unveiled a new logo design, symbolizing the second term of the Trump administration. The new logo is designed in a more detailed and classic style, reflecting President Trump’s conservative values and traditional architecture. The new logo is a linear design of the north façade of the White House, drawn in white lines on a dark navy background. In particular, the decoration around the columns and windows, the molding around the doorways, and the individual […]
Amazon has unveiled a new brand identity, replacing its iconic smiley arrow logo. The change was made quietly, perhaps in response to the recent backlash it received over its app icon design. The smiley arrow is now thicker and brighter orange. The wordmark has been replaced with a new font called Amazon Ember Modern, a new sans-serif font developed by NaN Foundry in Berlin. Compared to the original Amazon Ember, the font height and […]
How modern logos would look in 1984 is a retro style logo rebranding project by KXDGraphics Studio. This project is not simply a filter on famous logos, but rather imagines what the brand would have looked like in the 80s. The logo animation is played on a low resolution monitor with blurry pixels. KXDGraphics is a design studio of Kostya Petrenko, a graphic designer based in Prague, Czech Republic, and is a 1980s inspired […]
Dropbox has revamped its brand guidelines site. This digital space systematically organizes the brand's visual identity, providing a useful resource for design teams and users. The intuitive layout and motion create a gallery-like experience. The brand team reimagined the digital representation of the guidelines for 2025, aiming for clarity and cohesion. The redesigned site integrates the fundamental elements of the brand—color, typography, illustration, voice, and tone—into a single, unified […]
Honda has unveiled its new electric vehicle lineup, the 'Zero Series'. The models unveiled this time are the 'Honda 0 Saloon' and 'Honda 0 SUV', which come in sedan and SUV forms. Honda said that the two vehicles will be released in the North American market in 2026 and will be released in the global market later. The new symbol unveiled together has eliminated the rounded square outline. The H represents two outstretched hands, and it represents the dedication to expanding the possibility of mobility and sincerely meeting the user. […]
Walmart has completely revamped its brand identity, renewing its logo for the first time in nearly two decades. The rebranding reflects Walmart’s evolution into a “people-centric, technology-enabled, omnichannel retailer,” the company said. The new logo features a typeface inspired by founder Sam Walton’s trucker hat and a modern, custom typeface, while the iconic yellow “spark” has been slightly updated. The brand color is brighter than its previous sky blue, and the yellow is a more sophisticated […]
