YAZIO is an app that allows you to manage your diet with a focus on calorie calculation and nutrient analysis. It supports personalized dieting through features such as food logging, barcode scanning, and goal setting. It visually displays the ratios of protein, carbohydrate, and fat intake and provides plans tailored to various goals, such as intermittent fasting or weight loss. Based on an intuitive interface, it helps you easily record and monitor your daily eating habits.
A standout element of this rebranding is the Yeti, a character symbolizing anxiety about health. Familiar animal characters are often easily projected with specific personality traits or preferences. In contrast, because the Yeti is an imaginary creature that does not exist in reality, there are relatively fewer stereotypes regarding what food it might like or what its personality might be like. Thanks to this, it can be accepted as a new brand character without prejudice. It also leaves a longer-lasting impression as an unexpected choice. However, it is not a character that gives off an intimidating or negative impression. We look forward to seeing if this Yeti character can establish itself as a strong brand asset, much like Duolingo's owl.
