Think Agency's brand identity was created to reflect its current status as a digital enterprise, having grown from a mobile agency. The previous brand image did not adequately convey the expanded scale and scope of services, and this redesign focused on more accurately communicating the company's way of working and its customer base.
The core concept is 'digital liquid'. Satoshi Kon's animated film paprikaInspired by [it], we visualized a digital environment that flows without boundaries and constantly transforms. While maintaining the existing signature green color, we changed it to a deeper, more restrained tone, creating a flexible yet precise image through soft forms, movement, and strong contrasts.
Photographs are not merely decorations but are utilized as part of the brand system. Natural images are transformed into graphics and combined with animation to add a human touch to the digital brand. This rebranding project has laid the foundation for Think Agency to acquire a more modern and confident image and expand into new business areas.
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