글로벌 생활용품 기업 락앤락이 1월 22일 새로운 기업 아이덴티티(CI)를 공개했습니다. 새로운 CI는 현대적이고 견고한 영문체에 알파벳 ‘L’자를 괄호 형태로 표현해 지속과 결속의 의미를 담았습니다. 메인 컬러는 신뢰와 안정성, 품질, 혁신적 기술력을 상징하는 파란색을 적용했습니다. 새로운 CI는 밀폐용기가 닫힐 때 나는 ‘찰칵(Snap)’ 소리의 감동에서 영감을 받아 디자인되었습니다.
The slogan announced together, 'Lockin' your moment', contains the meaning of redefining the daily lifestyle of customers. Through this, Lock & Lock emphasized the brand's trust, comfort, and sustainability, and expressed its ambition to establish itself as a lifestyle innovation company.
A Lock & Lock official said, “The new CI and slogan express our will to provide better products and value to customers,” and added, “We will grow into a global first-class brand loved by consumers around the world.”
Lock & Lock was founded in 1998 as an airtight container brand of Kookjin Distribution Co., Ltd., which was established in 1978. Since then, it has been promoted to a corporate brand and has steadily changed and developed into a lifestyle innovation company. In 2017, Hong Kong-based private equity fund Affinity's Quarty Partners acquired the management rights for 600 billion won.
