Yuhan Kimberly has carried out a brand identity (BI) renewal for its women's hygiene product brand, 'Good Feeling'.
As a leading brand that has spearheaded the popularization of the domestic women's hygiene product market, Good Feeling has long presented 'comfort' as its core value.
This renewal inherits the trust and heritage that Yuhan-Kimberly has accumulated over the years, while at the same time,
It embodies Yuhan-Kimberly's proactive commitment to respond more deeply to the values of 'women's wellness' in a changing era.
This project was carried out based on detailed direction and brand design planning by Yuhan-Kimberly's internal working-level staff.
Yuhan Kimberly, in order to support the independent life and healthy rhythm pursued by modern women,
I led the overall project with the goal of redefining Good Feeling as a 'premium wellness brand'.
Design Studio Named participated as a partner in the BI renewal and visual system establishment, aligning with the brand strategy designed by Yuhan Kimberly. Going beyond the existing comfort the brand has conveyed, Yuhan Kimberly [aimed] to match the new slogan, 'The best choice for my skin'
We personally refined and adjusted the detailed design elements to visually embody safety and professionalism.
In particular, a design optimized for the digital environment also ensures a consistent brand experience across various online and offline customer touchpoints.
It is characterized by the establishment of Yuhan-Kimberly's unique and sophisticated visual design system. Through this renewal, Good Feeling stated that it has laid an unrivaled foundation to more clearly convey its new vision and expertise as a premium wellness brand.
