Apple announced that it will hold a 'Special Apple Experience' event on March 4, 2026, at 9 a.m. (Eastern Time). The event will take place in New York, with simultaneous media events scheduled to be held in London and Shanghai. The invitation only briefly outlined the nature of the event and did not officially disclose whether it would be publicly streamed or what items would be announced.
Foreign media outlets report that this event is likely to be smaller in scale than traditional large-scale keynotes and will feature hands-on experiences with new products on-site. Given that Apple has not disclosed a specific product list, speculation suggests that the focus will be on the announcement of hardware that can be demonstrated live.
The most frequently mentioned candidate is the 'iPhone 17e'. With predictions that updating the budget lineup could target demand in the first half of the year, some media outlets view the possibility of a budget iPhone being unveiled as high.
Rumors regarding a budget MacBook are also spreading rapidly. There are reports linking the invitation graphics (colors) to the possibility of a "color MacBook," and the potential for updates to the new MacBook Air and MacBook Pro, as well as a refresh of the display lineup, are also being discussed.
Some reports are also raising the possibility of a refresh for the standard iPad and an update for the iPad Air. However, as specific specifications and release dates vary by media outlet, it is safer to view these as speculations suggesting they "could be announced together.".
Reports continue to emerge that the schedule for the AI-based Siri overhaul may be delayed again. Some media outlets are mentioning the possibility that the release will be spread out over software updates around May rather than in early March, predicting that a major AI announcement may not be the centerpiece of this event.
Given that this event is being held simultaneously in three global cities, it is interpreted as an attempt by Apple to consolidate its first-half hardware lineup all at once and strengthen its message to the market. Attention is focused on whether the actual announcement will involve the simultaneous unveiling of multiple products as rumored, or if only some products will be revealed while the rest are distributed via press releases.
