Music Cow, a music IP-based investment platform, has rebranded. Music Cow defines its core values as “building a connected ecosystem by integrating music, finance, and technology” and its mission as “pioneering a new financial experience where music becomes an accessible investment for everyone.” Through this, it aims to create a virtuous cycle structure that provides creators with new revenue opportunities, presents fans with a new way to own and support music, and provides investors with opportunities to expand their new investment portfolios.
Visually, the brand color has changed from the previous dynamic red to a neutral yet future-oriented purple. This was a choice made considering that red, which symbolized growth and positivity in the domestic market, can be associated with decline in overseas markets.
A Music Cow official stated, “This rebranding is not a simple change in appearance, but the result of deep consideration for Music Cow’s essential values and future,” and expressed their aspirations, saying, “We will develop into a platform where all music lovers can grow together and enrich the culture.”
