Polaroid has released a new collaborative model, 'Polaroid Now Generation 3 MoMA Edition', in collaboration with the Museum of Modern Art (MoMA) in New York.
Polaroid and MoMA’s relationship dates back to the 1960s and 1970s. Artists like Andy Warhol, Robert Frank, and Ansel Adams used Polaroid as an artistic tool, and their works are included in MoMA’s permanent collection, proving the cultural value of instant photography. Betty Sarr also explored themes of identity and memory through photography, and her influence is reflected in the design of this edition.
The 'Polaroid Now Generation 3 MoMA Edition' stands out with its monochromatic blue exterior and the MoMA logo on the front. The three interchangeable wrist straps add a modern graphic pattern.
In terms of functionality, it retains the features of the existing Now Generation 3 model. Equipped with dual lens autofocus, it can take clear pictures in various lighting environments, and the double exposure function allows for experimental image production. The smart flash brings out natural tones in portraits.
The included limited edition i-Type film set includes 12 frames decorated with quotes and graphics from famous artists including Vincent van Gogh, Bettie Sarr, and Milton Glaser, along with the MoMA logo. It is intended to be an artistic tool that inspires creation, not just a consumable.
The camera is available for purchase on the Polaroid official website, the MoMA Design Store, and select retailers for $129.99. The i-Type color film MoMA Edition is available separately for $21.99.
