Buy for Me works by showing products from external brand sites in addition to Amazon’s own products when a customer searches for a brand’s product. When a customer selects a product marked “Buy for Me” in the “Shop Directly on Brand Sites” section, they are taken to the product’s detail page in the Amazon app, where they can view product information.
Users can request that Amazon make the purchase on their behalf on the brand site by clicking the 'Buy for Me' button. They will then confirm the shipping address, tax, shipping cost, payment method, etc. on the Amazon checkout page, and Amazon will use the encrypted information to complete the purchase on the external brand website on the customer's behalf. This process is implemented using Amazon's agentic AI technology, and the customer's personal information is securely protected, Amazon explained.
After completing an order, customers will receive an order confirmation email from the brand store and can track the delivery status in the 'Buy for Me Orders' tab within the Amazon app. Returns, exchanges, and customer service are managed by the brand store and customers should contact the brand directly.
