This is a good book to look at how business models have evolved. Since the forms of business are unlimited, it is important to explain how much constraints are placed. This book focuses on how to create added value by using business structures in addition to creating better value through technological innovation. It introduces the structure of the Medici family, which exchanged money locally instead of directly transporting the money made of material, to the structure of releasing software for free and charging for more use.
It is easy to understand by explaining the era centered on famous companies that everyone knows. It introduces the thoughts and attitudes of the managers through a virtual interview called the Afternoon of Giants and tells you how they succeeded. The business model of each company is expressed in a simple diagram of customers, value provided, profit structure, and corporate capabilities.
*This out-of-print book has been republished as a two-part comic book.
