While you are reading

The author, Dutch designer Gerard Winger, created the ANWB font for road signs and has devoted his life to font design. His book, While You Read, offers a glimpse into his deep thoughts and insights into font design. The book traces the major changes font design has experienced over time, and discusses which fonts are easier to read between serif and sans serif, whether it is better to use standardized fonts, or whether it is better to have individuality. […]

Kwon Do-gyun's Startup Management Class

This is a must-read for anyone considering starting a startup in Korea. Even if you're not an entrepreneur, I highly recommend it to anyone working at a startup. It explains in an easy-to-understand way how startups start, how they sustain themselves, and how they succeed. It was astonishing how it accurately describes each stage of misconception, as if it were a peek into my mind. While there are countless books on startups, few examine them from a Korean perspective. Author Kwon Do-gyun, CEO of the venture success story […]

70 Business Models That Changed the World

This book provides a comprehensive overview of how business models have evolved. Because business forms are limitless, the extent to which constraints are placed is crucial. Beyond creating superior value through technological innovation, this book focuses on how business structures can be leveraged to create added value. From the Medici family's system of distributing physical money locally rather than directly transporting it, to the idea of making software freely available to the public when they want to use it more […]

HCI 3.0: Focusing on the interaction between humans and artificial intelligence

This book was written by Yonsei University HCI Lab. It is a book that allows you to deeply explore human interaction beyond mobile devices. The author, Jinwoo Kim, is a professor at Yonsei University's College of Business and a professor in charge of Yonsei University's HCI Lab. He has an MBA from UCLA, a consulting firm KPMG, and a PhD in HCI from Carnegie Mellon University. He has been teaching at Yonsei University since 1994 and served as the president of the Korean HCI Society. It teaches you how to solve real problems based on conceptual models. Digital […]

Ative

'Attaive' is a project of 'Araea', a small group created by Handong University design students to study Korean typography. It collects and evaluates books related to Korean typography in the Handong University library, starting with books on fonts/lettering. In addition to meta information, the neatly organized DB introduces books by one-line introduction and difficulty level, making it easy to understand the nature of the books. There are books related to Hangul, such as books that examine fonts, books that teach the process of creating fonts, and books that actually create fonts.

The Madman's Library

This is a book about 'strange books' written by Edward Brooke-Hitching, a British writer and documentary filmmaker. It is a collection of strange books such as books written in blood, books made of human skin, books filled with profanity, books that can be worn, books that are too small, books that are too big. It is a book that seems like a strange book, but it is a book that allows us to understand a perspective that is not seen because it is common in modern society. It lists provocative materials […]

K-Logo Chronicles: A Portrait of 20th Century South Korea

This is a book that compiles Korean logos from the 1940s to the late 1990s, right after liberation. It is a collaboration between South Korea's first brand identity company, 'CDR', and Monthly Design's imprint brand, 'Studio Final'. It consists of two books, 'K-Logo Chronicles: 1945-1979' and 'K-Logo Chronicles: 1980-1999'. It is a book that has collected about 3,000 logos by searching various historical materials and daily newspaper articles, and also contains interesting stories and articles. Funding began on Tumblbug on August 7th, and it is scheduled to be shipped on October 7th. […]

New York Nikko Guide Book

Photographer New York Niko, who runs an Instagram about New York, has published a guidebook to New York. It features 100 must-see places in contemporary New York, including food, shopping, and more. It features stories of people like Yuval, who runs the last kosher deli in the Bronx, Julia, who serves Sri Lankan food on the ferry, and Big Mike, a group of multilingual barbers. See more and sources

My experience, my attempt

This is a book by Mr. Choi Jeong-ho, who can be considered the originator of modern Korean fonts. Starting with the Dong-A Ilbo font, he participated in the creation of Korean fonts for Morisawa and Shaken in Japan, and the Gothic (Dotum) and Myeongjo (Batang) fonts that we know today were created. The book is a collection of six articles serialized in the design magazine <Kkumim> through his relationship with Mr. Ahn Sang-soo. I dare to say that I experienced mobile application design in the past, as I saw him laying the foundation in an environment where there was nothing […]

Creative act, way of being

This is a great book for anyone who creates something. Even if it is not an artistic result like music or painting, it feels warm for all of us who interact with the world. Author Rick Rubin is a producer who has contributed greatly to the history of American popular music. He has created albums across many genres, from famous rock groups such as Johnny Cash, Red Hot Chili Peppers, and Slayer to Jay-Z, Adele, and Beastie Boys. For a long time […]

Good Strategy and Bad Strategy Learned from Strategy Masters

This is a concept book to gauge how to view and connect How to impact, which is like an introductory lecture by a business administration professor. In particular, the concept of 'strategy' organized in Chapter 1 is good. It helps to understand 'strategy' that links the 'results' to be obtained after all work is done and the actions to reach them. From Chapter 2 onwards, it is mainly about interpreting and explaining cases of the government and famous companies, so it is not very impressive. This posting is part of the Coupang Partners activity, and […]

5 minutes of UX a day

This is a book to learn UX by reading it for 5 minutes every day. It introduces UX with simple pencil illustrations, without jargon. The 100 lessons are divided into 14 chapters and explained step by step. You can learn basic UX-based knowledge and gain a light understanding of how to structure experiences and how to handle content and data. 1 to 3 paragraphs with an easily concluded conclusion, such as a paragraph explaining knowledge and a paragraph commanding rules […] ]

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