I heard about the way Apple works indirectly, but I've never read a book about it, so I chose it lightly. This is a book that gives you a quick glimpse into how 'simplicity' is applied in actual work. The story is told with a focus on marketing cases from the time when Apple was resurrected by Steve Jobs after its fall. It explains how Apple kept things simple from a management, decision-making, and strategy perspective, compared to large corporations (mainly Intel) that made unnecessary preparations and made decisions slowly. Influence [… ]
A good book to get started with for anyone interested in brands. These stories are more relatable because they are Korean cases rather than distant overseas cases.
This is a good book that makes difficult cognitive psychology easy to understand, but is not light. You can take a look at how people process information from start to finish. If you are interested in UX, this is a must-read introductory book. Information Written by Yoshinori Kitahara/Translated by Taeho Cho | Gilbut | March 25, 2022 | Original book: What is it? Table of Contents Chapter 1 Introduction to Cognitive Science Chapter 2 Senses Chapter 3 Perception and Cognition Chapter 4 Memory Chapter 5 Attention Chapter 6 Knowledge Chapter 7 Problem Solving Chapter 8 Decision Making Chapter 9 […] ]
When I travel to a new city, the first thing I do is visit a bookstore. I think that bookstores are a great way to find out what the people living there are interested in and value. Among them, I tend to look for bookstores that have been in the same place for a long time, maintaining their special character. When I visit a bookstore, I am filled with anticipation of making new discoveries. The atmosphere of the street from my accommodation to the bookstore, the […]
Written by John Berger | Translated by Choi Min | Yeolhwadang | Published on June 1, 2019 (1st printing on August 1, 2012) There is an act of seeing before speaking. “Ways of Seeing” is a book compiled from a series of television lectures from 1972. John Berger took a critical approach to appreciating works of art. At the time, there was an attitude that there was a way to appreciate works in the traditional art world, but I thought this could be a narrow-minded approach that did not understand the context. This book […] ]
Depending on how you define your brand, it impacts a wide range of areas. Among them, brand design is carefully designed from establishing the brand identity to the moment of meeting customers. We create a medium to communicate with customers in countless ways, including graphics, products, campaigns, messages, and videos. Nowadays, not only organizations but also individuals create brands by defining their own identity. We live in an era where we have to think about BX (Brand Experience) no matter what we do. While studying BX so far […] ]
I have compiled a list of books that were very influential when studying UX. These are books that helped me learn about understanding people and designing good experiences to achieve desired goals. Donald Norman's Design and Human Psychology by Donald Norman | Station Park Chang-ho | Hakjisa | 2016This is a book by Donald Norman, the legendary father of UX. Although this book was first published in 1988, it deeply captures the essence of UX. UX and even a little bit […] ]
I have compiled a list of books that have greatly influenced me when I was studying design, from the past to the present. These books were a great help in laying the foundation for thinking about how to understand and express the world and the possibilities of the tool called design. Find, where you can discover inspiring designs and people, Do, which contains the essential skills needed to actually create results, and Think, where you can think more deeply about the various thoughts and discourses surrounding design […] ]
In the era of great transformation, how data becomes a weapon for brands
An easy-to-understand primer on growth hacking
Quick-to-read LEAN UX textbook
140 Strategies for Persuasion and Motivation According to Psychologists
