The Class 101 brand design team has unveiled a pictogram that expresses the core values. Pictograms that express the core values shared with colleagues are compared to the Olympics. The design is likened to an Olympic event in which people with outstanding capabilities come together as a team to create a new history.
Class 101 is famous for its extraordinary graphics. Not only the graphics used in the product, but also the graphics used internally are great. This time, the core value of the company, which helps various people to share the same value, is expressed in a clown-like graphic.
The 13 core values of Class 101 are expressed in Olympic sports that correspond with similar characteristics. The torch relay, which announces the beginning and end of the Olympics, 'must always consider the mission.' Archery, which must hit the center of the target within a limited time, 'must produce results.' Pole vaulting, which sets the standard one wants to exceed and continues to challenge higher heights, is expressed as 'persistence to a level that exceeds expectations'.
Simple yet powerful lines give individuality to each category. The optical illusion effect created by the angular bending seems to add to the visual enjoyment by giving the impression that the pictogram is moving. Rather than expressing it decoratively, the original brand identity is more cut and removed so that the message to be conveyed is easily read.
Arranging values that everyone agrees on isn't easy. When discussing in depth, we nod each other, but in reality, there are many cases where it is not applied. The role of imprinting in the memory so that it can be immediately recalled at any time is definitely the design.
We design experiences in a variety of ways to remind you of our core values. Write an impactful sentence, build examples of what it means, and convey how valuable it is. In addition to this, easy pictograms that can be recalled right away are added, so it seems to be easier to remember.
