Mixpanel has been rebranded. Mixpanel is a user behavior-based product analysis tool that analyzes how users behave in mobile apps. It provides functions to help you make decisions, such as cohort analysis and flow analysis.
Mixpanel believes that analysis is an action to arrive at the truth and can be applied to everyone. Our message is to bring the power of event analytics to everyone to achieve our vision that the world can learn from data.
Symbols are intuitive. It has taken a step forward from the existing round and crushed word marks and unidentified symbols. The combination of the unknown X and the nature of the service is convincing. It turns out that when various data are gathered into one point, they create more value. The center points are represented separately, emphasizing that the data come together.
It melts naturally even when combined with a word document. It's nice to have a striking expression without using any other technique. The diverse visual language that gives shape to the invisible world of data is also appealing. The purple color-centered illustration is attractive. The motion that expresses beyond the layers gives the feeling of digging into hidden data.
The Mix Panel did not publicize the rebrand in multiple media outlets. I could feel the sincerity of what kind of heart I prepared for the next step and how I was going to move forward with the contents that were revealed through the company's blog. The words left by the CEO and the words of the director who led the rebranding show that they did not just want to do it, but decided to go in the right direction. It is a rebranding that allows you to feel sincere messages and a simple visual language that does not require lengthy explanations.
