Clean Cult has rebranded with Robot Food. Clean Cult is an eco-friendly startup based in Massachusetts founded in 2016. This is an eco-friendly household cleaning refill product brand that uses FSC-certified, fully recyclable paper and is free from harmful chemicals.
The company made a name for itself through crowdfunding and grew by focusing on direct-to-consumer sales. Now is the time to change into new clothes for greater growth.
The word mark combines sleek lettering and a star shape to express something sparkling cleanly with a soft touch. Combined with various playful expressions, it also conveys a playful feeling without being overly solemn. We created an icon to emphasize that it is refillable and highlighted it on the package. Nazare font was used for the product name and Brandon font was used for the body text.
Clean Cult's identity is 'Cult of Clean'. It's a project that brilliantly fulfilled its mission of being functional, striking, and expressing a certain 'cult' about cleanliness. They said they wanted to get rid of the impression that eco-friendliness is boring, and this rebranding seems to have been a success.
