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The Future of Parallel Worlds in Mumbai: The Nike Campaign

Boomranng Studio and Nike launch a captivating campaign. Nike's new personalization service was expressed in 20 illustrations. The sound, sight and feel of Mumbai, the hometown of Boomranng Studio's founders. A sweet middle ground between tradition and modernity. Instead of depicting Mumbai's present day, it portrayed Mumbai in a parallel world. The retro futurism style expresses a new world where tradition and technology are combined. An optimistic future is intensely captured in a maximalism style.

© Boomrangg Studio
© Boomrangg Studio
© Boomrangg Studio
© Boomrangg Studio

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