'Samsung Financial' was developed as the exclusive typeface for Samsung Financial Networks. Samsung Financial Networks, a joint brand of Samsung's financial companies including Samsung Life Insurance, Samsung Fire & Marine, Samsung Card, and Samsung Securities, was launched in 2022. Samsung Financial Che is based on Samsung's exclusive typeface, Samsung Che, but emphasizes more rounded and geometric shapes. The lowercase letters are adopted as the base, reflecting the soft and open attitude of the brand. The core consonant 'ㅅ' reflects the identity of flexibility, and is designed to naturally transform in space in the combination of 'ㅅ+a' and 'ㅅ+a', which is [...]
In the midst of a combined crisis of high prices and increased competition, Delivery.io declared 'Bae Min 2.0' and launched a comprehensive rebranding and service expansion strategy. As its market share declined due to the rapid catch-up of late entrants such as Coupangit, the company is looking for new growth engines by expanding its platform beyond its delivery-centered business model to membership, commerce, and grocery shopping. The brand colors, fonts, and app icons are being applied in stages. It has introduced '2.0 Mint', which is brighter than the existing mint color, and a new [...]
The New Yorker, America's leading current affairs and culture magazine, is celebrating its 100th anniversary in a special way. On September 22, The New Yorker will officially release its Centennial Spot Art Poster. Priced at $39, it will be available for purchase through the New Yorker store. The poster is a collection of illustrations by 100 artists, each with their own interpretation of the number "100". One hundred perspectives within a single number, reflecting the trajectory of The New Yorker's journalism and the [...]
On September 16, Hyundai Card launched five alphabet cards that offer discounts based on lifestyle. Hyundai Card D stands for Dining, H for Home, O for Oil, S for Shopping, and T for Travel. The alphabet cards continue Hyundai Card's existing strategy of introducing products that reflect different lifestyles, such as W, A, and K, starting with the shopping card Hyundai Card S in 2004. This is the first time the alphabet, rather than the company name, has taken center stage in the card name. All five cards are [...]
Apple today officially released the latest versions of all its platforms, including iOS 26. The update includes significant changes across design and artificial intelligence features, and spans the entire lineup from iPhone, iPad, Mac, Apple Watch, Apple TV, and Vision Pro. At the heart of the new design is "Liquid Glass," a translucent material that reflects and refracts the environment around you, providing a visual effect that helps you focus more on the content. The simple cosmetic change [...]
Introducing Stanbrew, a new coffee brand designed by Studio Fullpool. Collaborating with Lotte and centered on the core value of 'making brewed coffee everyday', Stanbrew is designed to bring fresh, hand-drip coffee into everyday life at an affordable price. The visual identity starts with the dripper, a symbol of brewed coffee. The logo doesn't just borrow the dripper's shape as an icon, but develops it into a visualization of the rhythmic and circular flow of a drop of coffee repeatedly dripping. [...]
British folding bike brand Brompton has launched a global brand renewal to mark its 50th anniversary. Developed in collaboration with London-based design studio Studio Blackburn under the theme "Life Unfolded," the new brand identity reflects Brompton's heritage while establishing a visual language for global expansion. The brand renewal is based on a motion-centric system inspired by the folding mechanism of a bicycle, and encompasses digital, retail, and video […]
BMW has begun implementing a new logo on its vehicles. The flat logo, unveiled in 2020, has been used only in advertising and digital content, but the 2026 iX3 is the first to feature it on the exterior of a vehicle. While the new logo looks similar to the previous one, some details have been updated. The black outer border and the inner sky blue and white quadrants remain, but the silver dividing line and inner chrome ring have been removed. Instead, the outer and inner graphics are seamlessly integrated, creating a simple […]
This character animation, a collaboration between Afterpay and Buck, delivers the brand message through meticulous direction and unique animation. The work began with sketches and poses exploring the character's various expressions. The team visually explored all the possibilities of how a cat might smile, walk, or quietly make decisions, establishing the character's basic personality. Once the rough sketch was approved and the timing confirmed, the team began the cleanup process, adding color, texture, and detailed finishing touches to bring the character to life.
To celebrate the launch of its portable speaker, the SoundLink Plus, in a new color, "Citrus Yellow," Bose has unveiled a unique influencer kit. This package, designed to resemble a butter wrapper, is garnering attention for its design, rather than a typical speaker box. Designed by creative agency CNC, the kit captures the SoundLink Plus's rectangular shape, reminiscent of a butter block. The exterior is a soft cream color […]
Kodak has once again unveiled a product that evokes nostalgia. The recently unveiled "Charmera" is an ultra-compact digital camera inspired by the "Kodak Fling," a disposable camera popular in the 1980s and 1990s. It's small and lightweight enough to attach to a bag. The name appears to be borrowed from a Japanese cup noodle brand, and true to its unique name, the Charmera is packed with small yet charming elements. Measuring just 5.6cm in length and weighing just 30g, the Charmera is an ultra-compact […]
OpenAI has embarked on developing a new recruiting platform, entering the AI-powered talent market. On September 4th (local time), OpenAI announced on its blog that it plans to launch the "OpenAI Jobs Platform" in mid-2026. This move is interpreted as a move to create a new competitive landscape in the traditional recruiting market, dominated by LinkedIn, utilizing AI. Fiji Simo, CEO of OpenAI's applications division, stated, "We will use AI technology to connect companies and job seekers […]
