iPad Pro Advertisement: Crush! on Apple's lack of insight.

Apple released a video called 'Crush!' promoting the new M4 iPad Pro, which was unveiled last Tuesday. A variety of objects are placed in the dark, huge space, including a piano, record player, sculpture, paint, and television. A huge iron plate hovers uneasily above the objects. A hydraulic press slowly lowers the song 'All I ever need is you' by Sonny & Cher on the record player. The trumpet gets crushed and the paint can explodes, splattering everywhere. […] ]

Canadian Armed Forces Rebranding: Why You Need an Expert

The Canadian Armed Forces has unveiled a new logo and received harsh criticism. In the last three years, the Canadian Armed Forces has had more discharges than applicants. The death spiral had begun and a new attempt was needed. I think we need new branding to appeal to a new generation. Canada's Department of Defense is launching a new camouflage pattern, CADPAT MT (CAnadian Disruptive Pattern Multi-Terrain), and has decided to create a new, modern logo to go with it. The logo created by the Ministry of Defense’s internal design team […] ]

Apple event summary: iPad and Apple Pencil Pro are better than MacBook

The Apple event, for which invitations were sent out last week, was held online on the night of May 7th. We invite you to Apple Park with an artistic video that looks like it was made with an iPad and Apple Pencil. As everyone expected, they announced the iPad Pro equipped with the M4 chip and the iPad Air in two sizes. The unexpected new Apple Pencil Pro and Magic Keyboard were also unveiled. The iPad Pro is equipped with the M4, a higher model than the MacBook. Performance is better than the existing M2 […] ]

Apple Figma Template: How does Apple use Figma?

Apple has released new templates to the Figma community. It’s been a year since the iOS, iPadOS, macOS, and visionOS templates were released through Figma last June. Frequently used functions in iOS have been separated into separate files. Live Activity and TipKit for information delivery, mainly functions that run independently anytime and anywhere within the OS. Apple Pay, Tap to Pay, and Wallet for payment. Apple Sign In, Siri, and Messages for interaction […]

Cultural icon: A dreamlike night created by Airbnb

Airbnb has announced a new experience, Culture Icons, as part of its Summer 2024 update. Celebrities from various fields, including music, film, TV, art, and sports, will be Airbnb hosts. They are full of hosts you only see in your dreams. The most powerful experience is the flying house from the animated film Up!. A whopping 8,000 balloons float above the house, creating a surreal sight. You can’t make the house actually fly, so […]

Phase: Easy motion tool like figma

Introducing the new design tool Phase. Phase is a motion design tool for web/app digital products, and was first released in Korea on May 2nd. When designing digital products, various animations are often needed. It is often used to smoothly express a brand logo when an app is first launched, or to draw people’s attention to a promotional banner. Micro-animations, such as the movement of buttons, are also used to provide small pleasures in using a product.

Bumble Rebranding: A New Dating App for Tired Women

Bumble has rebranded with the launch of new features. Bumble, a dating app for women, was founded in 2014 and has grown into a strong competitor to Tinder based on support from women. Earlier this year, newly installed CEO Lydian Jones said online dating would increase and that it was an opportunity to focus on helping people make real connections. We redesigned the brand ourselves in our in-house creative studio. We created a new logo, font, palette and illustration. […] ]

Headspace Rebranding: A Spoonful of Professionalism with Friendliness

Headspace has been rebranded. Headspace is a service that has been loved by many people with the keywords mindfulness and meditation since its founding 10 years ago. It has become a service used by over 100 million people around the world, collaborating with not only individuals but also numerous companies. The launch of a new service, Headspace Care, following a merger with mental health service Ginger in 2021 necessitated a brand redesign. The Headspace design team and design studio Italic Studio […] ]

Sony Leon Pocket 5: A lighter, longer-lasting air conditioner

Sony has launched a wearable air conditioner ‘Leon Pocket 5’. This product actually created the air conditioner that everyone fantasized about in the summer. Hang it discreetly behind your neck and send a cool breeze down your spine. Instead of blowing wind into your face, it cools the inside of your clothes. I think it could have the same effect as the heated chairs at Korean bus stops. It is a product of Sony Thermo Technology, an affiliate company created through Sony's in-house startup development program. […] ]

Apple May Event: New iPad Pro and Apple Pencil

Apple holds an event in May. Invitations were sent with the words “Let Loose” written in Korean and “Let Loose” written in rough, brush-like cursive. Tim Cook highlighted the Apple Pencil by posting on X, “Pencil us in for May 7!” It will be broadcast live on May 7th at 11pm Korean time. It takes place online for approximately 2 hours. It can be viewed on the Apple website, Apple TV, and YouTube channel. Until now, Apple […] ]

Framer Spring Event: Creating a 3D Animation Website Made Easy

No-code website creation tool, Primer, held a spring event. It looked back at Primer in 2023 and revealed new features to be provided in the first quarter of this year. With the era of AR/VR approaching, this update of Primer, which focuses on keywords such as no-code websites, 3D, and animation, is interesting. Primer focuses on making websites that actually work without code, easily and quickly. It has been a great help in creating creative websites and has been used in many […]

Rimowa x La Marzocco Linea Mini: German and Italian luxury meets

Handmade espresso machine manufacturer La Marzocco and luxury luggage brand Rimowa have collaborated to launch a limited edition Linea Mini Edition. It was first unveiled at the La Marzocco pop-up store and Cafe Rimowa during Milan Design Week. Linea Mini is a machine suitable for home or small cafes, inspired by the Linea Classic. The sharp silver surface is accented with red needles and wordmarks, sophisticatedly expressing the feeling of raw machinery. This limited edition has all colors […] ]

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