Lotte Rent-a-Car G car: The new name for Green Car

Lotte Rental's car sharing subsidiary Green Car is changing to 'Lotte Rent-a-Car G Car'. It aims to be a premium brand and its slogan is 'We ready, You just Go' (We manage the car, just use it comfortably). It announced that it plans to increase awareness and reliability as a Lotte Rent-a-Car brand and has set the principle of making it easier to use safer and cleaner cars. It also introduced a monthly subscription service. G Car Pass 100 (weekdays) for weekday operation and […]
Plummeting number of luxury corporate vehicles registered: The power of design?

It is said that the number of corporate vehicle registrations decreased by 27.7% in the first half of this year. The number of vehicles registered, such as Genesis G90 and Mercedes-Benz S-Class, which are representative corporate vehicles, decreased. There may be several factors, but it seems that the lime green license plate that went into effect in January of this year has had a big impact on this large decrease. The new design of the high-priced corporate vehicle license plate is fluorescent lime green. Usually, license plates are black and white or have low saturation, so our eyes […]
Kiaf Seoul 2024: A multi-dimensional art fair

Kiaf Seoul 2024 is opening. Kiaf Seoul is Korea's first international art fair held in 2002 and has served as a bridge connecting Korea and the overseas art market for the past 20 years. With hundreds of galleries from around the world participating, the event attracted over 80,000 visitors last year. It is no exaggeration to say that you can see the flow of art. The visual identity of this exhibition was created in collaboration with Studio April. The main visual and […]
AI Remake Doom

How far can Doom go? Doom is a classic game that challenged creators to see if anything with a display could run. It was even tested on a pregnancy test. Now, researchers at Google and Tel Aviv University have remade Doom with AI. The researchers created a game engine called GameNGen, a neural model-based game engine that allows for complex game environments and real-time interactions without using a traditional game engine. It can run at a rate of […]
Apple September Event: Now Shining Newly

Update article Apple opens September event. The event's tag is "It's Glowtime" and the Apple logo drawn in neon light disperses and gathers like waves. The gradient centered on purple and sky blue reminds me of the graphic of Apple Intelligence announced at WWDC last June. At that time, Apple planned to introduce it starting with the iPhone 15 Pro model, and the iPhone 16 lineup is likely to be the first product with built-in AI functions. Overseas analysts […]
Baekseju Rebranding: From Sophisticated Modernity to Powerful Tradition

Kooksoondang has rebranded its Baekseju package. This is the first change in four years since its renewal in 2020. The concept is 'Baekseju, a fragrance that connects a hundred years', and it is explained that it contains the 32 years of history since its launch in 1992 and the taste that will continue for the next 100 years. The Chinese character 百 is placed in a large, powerful brush lettering on the front. It is a significant difference from the previous modern and thin impression. The transparent bottle has been changed to an opaque brown. The jars that make good liquor and the soil in nature […]
Mozilla Logo Refresh: Tyrannosaurus Goes Pixel Art

Mozilla, the developer of the browser Firefox, has changed its wordmark. Mozilla is an open source software development company founded in 1998 by former Netscape developers. It has created products such as Firefox, Thunderbird, and Bugzilla, and is famous for its Firefox brand design with LaMotion. The wordmark, created through an open design project in 2017 to receive feedback from the community, was a hot topic. London studio Johnson Banks received various opinions and borrowed ://, which stands for Internet protocol, […]
Our Typeface: 20 Years of History of Hyundai Card Font UNI

An archive book titled 'Our Typeface' has been published that covers the history of Hyundai Card's font, Youandi. Hyundai Card has taken action by emphasizing the importance of design more seriously than any other company. Hyundai Card's philosophy has had a great influence on the way the industry views design. The Hyundai Card plates and beautiful mobile applications, designed with a unique perspective, have given us the belief that Hyundai is different. From small posters to department stores, the sensitive designs have given us the belief that Hyundai does not do anything half-heartedly. […]
Musinsa UI Redesign: Multi-store that simplifies complexity

On the 13th, Musinsa completely revamped the UI of Musinsa's mobile app 'Musinsa Store'. The numerous categories provided by Musinsa were divided into a multi-store format. Musinsa, Beauty, Player, Outlet, Boutique, Sneakers, Kids, and Snap. Different colors are used for each category so that users can clearly see where they are. The layout, patterns, and styles are designed to be the same so that users do not have to learn new movements. Thin lines, […]
Procreate: Declaring a Ban on Generative AI

Procreate, the iPad design app, has announced that it will not be implementing generative AI in its products. “We will not be implementing any generative AI in our products, and we do not like what is happening in the industry and what is affecting artists,” said Procreate CEO James Cuda. There is growing concern in the graphics creator community that AI models are using content without consent or compensation, and that the technology will hinder the growth of the industry as it advances. Unlike text or music, images are difficult to replicate […]
Naver Works: A bridge connecting work

This is a rebranding of Naver's business collaboration platform, 'Naver Works'. BI was produced by the Naver Cloud Brand Design Team and the brand film was created in collaboration with the advertising agency 'Cosmic Ray'. Naver Works is an integrated business platform that includes functions necessary for business such as bulletin boards, video conferencing, payroll, approval, finance, and attendance, in addition to functions that can be used in existing Naver such as email and messages. The Naver Cloud Brand Design Team first focused on connection and growth […]
Apple Podcasts: Web Version Launched

Apple Podcasts is now available for streaming on the web. It’s now available in Chrome, Edge, Firefox, and Safari in over 170 countries. Web streaming was available before, but now you can access features that were previously only available in the app. You can access your library and popular lists, and subscribe to premium podcasts. You can browse and listen to podcasts even if you don’t have an Apple account. It’s easy to access podcasts from a variety of countries. […]