Shanghai, China Modern Luxury

Arriving after a short flight, Shanghai was a far cry from what I'd imagined. I encountered uniquely Chinese brands rarely seen in major cities around the world, and it was a sophisticated city with a depth that transcended the vain displays of wealth.

A metric that measures product growth

Input-Output-Outcome, Creating Real Results

Touchpoints: The moments when a brand meets its customers.

Brand Architecture: Building a Solid Structure

Skill Trees: A Future Learning Method You Can Learn and Use When You Need It

How to become the first/best/only brand

3 Ways Your Product Grows

OKRs: Thrilling Goals and Measurable Results

STP, the market and customer focus for brands

Core Values, Values for True Success

Just because time passes doesn't mean you become a senior.