This is the brand design for 'Paradigm,' a brand summit hosted by the brand management platform Frontify. The 2026 event will be held from September 15 to 18 on Obonyan Island in Croatia. This visual identity did not simply use the event venue as a backdrop, but rather originated from the island's form, texture, and topography. Obonyan's natural elements were translated into a graphic language and expanded into a visual system that permeates the entire event.
The key lies in the visual design of the 'Brand Experience Summit' nature. Paradigms is a multi-day event that combines lectures, networking, and on-site experiences. Therefore, the identity does not stop at the logo or posters but operates as a flexible system extending to the website, motion graphics, and the on-site experience. True to its nature as a company that creates brand management tools, Frontify demonstrates how to organize a single event into a consistent brand experience.
