This is the brand renewal for Filthy Foods by Kuba & Friends. Filthy Foods is a brand that produces cocktail garnishes, olives, cherries, brine, and more. Rather than completely overhauling the existing logo and packaging system, this project proceeded with a focus on more clearly refining the brand's refined atmosphere and rugged attitude.
The newly refined mark more strongly reveals Filthy's tenacity, craftsmanship, and attitude toward detail. The core color, “Filthy Olive,” evokes the olive, the brand's starting point, while adding depth and a murky texture to create an impression that is luxurious yet not tame.
The core of this renewal is what Filthy calls “Elegant Troublemakers.” It is a brand for people with refined tastes who are not too upright. Filthy Foods did not strip away its individuality to appear like a premium food brand; instead, it revealed an attitude that combines elegance and rebelliousness.
