This is the brand design for Cowboy Space Corp. It was created in collaboration with Smith & Diction. Cowboy Space Corp is a space-based data center company founded by Robinhood co-founder Baiju Bhatt. It is a project aimed at solving energy demands in the age of artificial intelligence by launching solar-powered data center satellites into low Earth orbit.
The brand symbol combines a cowboy's spurs with a cosmic image. While it resembles an upright spurs, it can also be interpreted as the sun rising above the Earth's horizon and the flow of energy. It is characterized by expressing the reliability and drive of a space enterprise without overusing the image of the Wild West.
The typography was structured around the display's panel expanded. Instead of the common black and blue of space brands, dusty black, tan orange, and warm cream were used. By adding mission patches, social avatars, and illustration experiments, the brand worldview of "the Wild West" was quickly established.
