The Wabi project, conducted by Studio Dumba, is a work that translates the nature of a personal software platform created with AI into a brand identity.
Wabi is a platform that allows users to create and share their own mini-apps with just a simple prompt. Therefore, this identity does not stop at simply displaying a single, fixed service logo. Instead, the focus was on visually capturing the structure where people directly create, modify, and distribute apps.
The core is the geometrically organized W symbol. The entire system was constructed by attaching a graphic library in the form of a continuously expanding orbit to this. These orbits are not mere decorations but symbolize the ever-growing user-created apps and digital world within Wabi. This signifies that the brand is not a closed, finished entity, but rather a structure that continues to grow based on user participation.
It establishes a solid basic framework using typography and demonstrates scalability by layering orbital graphics and motion on top. It is designed to give a neat impression even in static screens and to look like a living system in moving environments.
