There are ongoing speculations that Samsung Electronics will retool Bixby around generative AI with the next-generation Galaxy S26 series. The key is to integrate Perplexity's question-answering functionality into Bixby. While the existing Bixby focuses on device setup and basic command processing, Perplexity is known to excel at web-based information retrieval and source-centric summarization. By combining these two axes, users will experience device control and information exploration in a single call.
The structure is closer to a division of roles. Bixby will immediately handle simple tasks, while Perplexity will search and summarize complex questions to construct answers. If this trend becomes reality, Bixby could expand beyond a voice command window to an agent-like interface that performs action judgment and response generation. The response screen is also expected to shift from a focus on short voice guidance to a focus on card-based information provision.
This shift is noteworthy because it signals a shift in Samsung's AI strategy. Google Gemini has been a key partner for the Galaxy AI. The addition of Perplexity reinforces the strategy of deploying the optimal engine for each area, rather than relying on a single model for all functions. Gemini is expected to handle image generation and general generative functions, while Bixby will serve as a conversational and action-focused hub. For Samsung, this represents a way to reduce dependence on Google while maintaining a consistent user experience.
However, the conditions for success are clear. Users expect accurate answers and quick responses. The more answers with sources and supporting evidence, the faster trust declines when errors occur. Longer delays after calls can reduce voice assistant usage. Ultimately, for perplexity to be meaningful, it must simultaneously ensure speed, stability, search accuracy, and execution completeness.
A key point to watch for in the future is the scope of application. It's possible that Bixby will expand from smartphones to TVs and SmartThings-based appliances. Samsung has a business structure that allows it to integrate smartphones and appliances. If Bixby embraces perplexity and establishes itself as a hub connecting questions and actions across devices, the AI experience within the Samsung ecosystem could be revolutionized.
