This is Shindoricoh's brand visual identity, developed in collaboration with design studio meanimize. Shindoricoh began as a manufacturer of office equipment like copiers and fax machines, and has since expanded into printers, multifunction printers, and office solutions. They provide products and services that enable anyone to realize their office ideas, and now they are focusing on building smart offices.
The core of the new CI is its translation of the relationship between the two media—paper and screen—into a single form. The symbol is based on a structure of two overlapping rectangles, one reminiscent of a screen and the other of paper. The inverted colors and empty space evoke the letter O, symbolizing the company's expanding business scope and future vision. This symbol conveys the message of embracing both the print-based tradition and the digital work environment.
The logotype emphasizes geometric forms. Its four-color combination is designed to express Shindo's core competencies and diverse solutions. The color division and combination visually organize the company's structure, which encompasses a broad range of product lines and service touchpoints. The wordmark's font reinterprets the impression of classic typefaces, originating from typewriters, with a digital sensibility. This approach coexists with the texture of analog and the clarity of digital within a single letter.
